The Insights Family, the global leader in kids, parents and young adult market insights, has released its flagship report, Future Forecast 2025. Now in its seventh edition, the free report provides foresight on emerging consumer shifts and industry trends that are shaping how organisations connect with young audiences in 2025 and beyond. 

Drawing on insights from the largest continuous study of kids, teens, and parents in 22 countries, The Insights Family’s team of researchers and analysts make their data-backed predictions for the year ahead. This year, Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing, the bridging of physical and digital experiences, the evolving role of gaming in brand integrations, AI’s impact on children’s creativity, and the intersection of play and learning in education. 

Previous editions have successfully predicted trends such as kids’ growing demand for sustainable products (2018), generation speak (2019), the growth in popularity of UGC-centric platforms such as Roblox (2020), STEM toys boom (2021), the rise of AI companion apps (2022), video platforms as alternative educational tools (2023) and anime’s rising popularity (2024).

Tom Williams, CEO of The Insights Family comments: “Our goal is to help IP owners, entertainment companies and brands targeting kids and families not just respond to change but anticipate it. We believe this year’s Future Forecast provides leaders with the unique insights that can help them make considered assessments about the future.” 

Key Trends for 2025 

1.  Meeting the Mental and Physical Health Needs of Modern Families 

The growing focus on family wellbeing creates opportunities for innovative products and experiences that support mental and physical health. 

2.  Flavour-Powered Brand Partnerships Take on Sensory Marketing 

Strategic partnerships that blend categories and appeal to young audiences through multi-sensory experiences. 

3.  Agnostic Desire for Engagement: Gaming in the Real World 

Gaming culture continues to blur the lines between online and offline, demanding seamless interactions that redefine brand engagement. 

4. The New Frontier of Immersive Advertising 

Brands must create engaging, immersive experiences that resonate with digital-native audiences while driving measurable results. 

5. How AI is Empowering the Next Generation 

AI is transforming how kids interact with entertainment properties, enabling creative expression and innovation. 

6. The Future of Education: Where Play, Tech, and Learning Converge 

The intersection of play, technology, and learning offers brands new avenues to contribute to the future of education.